Field: UX | UI
Date: Jun.2019
Time: one week
Dual project
Tools:
Smart People
Building a smart summer camp
for smart summer kids
Photo by mohamed Abdelgaffar from Pexels
The Challenge
Create an online learning platform for 12 - 18 years old students.
It will transform the in-person learning experience into a 100% digital experience.
Our Client
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In-person language courses;
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English / Portuguese | 12 - 18 y/o;
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The main attraction is the summer camp;
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An app for students who cannot attend the summer camp;
Methodology: Design Thinking
First things first...
Step one was to EMPATHIZE.
After discussing a bit about the project and in order to be able to start knowing our users we filled the Lean Survey Canvas below.
Qualitative Interview
Main object of the interviews was:
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Students:
Learn about their summer camp experiences, about their habits with online education platforms and understand their preferences regarding learning;
Note: during the interview with the students we realized that we needed to lear also understand also about teaching methods to be able to develop a complete solution.
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Teachers:
Learn about the teaching experiences and methods and their main challenges;
3
Students
4
Students
15
Anwsers
Quantitative Survey
Google forms - the main object was:
Learn about people's habits using online platforms and mobile apps to learn or teach and their opinion about it.
Before diving deeper into the challenge was extremely important to firs...
Take a look into the market
Language APPs
Online Summer camps
We found a market gap...
There was none Online Language Summer Camp.
Now that we completed the DISCOVERY phase was time to start converging and DEFINING
Research Insights
Wide range of users = 12 - 18 yo
Different interests topics & content
Communication + community = important for all
Age difference does not impact the features, just the content
Affinity Diagram
How might we…
Recreate the experience of a summer camp as a ...
Fully Immersive, Personal & Social
… digital experience.
To empathize even more with our users we developed the below Empathy Map:
So we were finally able to create our User Persona:
DEFINE phase done, time to start diverging again and start to DEVELOP the solution
Brainstorm
MOSCOW - MVP
Discoveries Vs Solutions
Fully Immersive
+ Daily schedule + goals
lessons + reviews + in/outdoor activities + chat
Personal
Personalized content
+ bite-sized lessons
+ Freedom for choosing topics
Social
Chat / Video Call - in/outhouse students
+ Collaborative / competitive challenges
Before we start sketching the solution we filled the below Lean UX Canvas to ensure we have both, business and customer needs into consideration on our project.
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Using some ideation techniques, like Crazy 8s and Round-Robin, we did a lot os sketching until...
We developed the below Low-Fidelity paper prototype to start testing.
Note: due to the short time of the project we only developed the flow and screens for one task, which was: complete an outdoor challenge.
TEST, TEST, TEST....
Number of usability tests: 8
Note: during the tests, we did some small adjusts into the prototype as we could see repetitive behaviors patrons.
Video of one of the Lo-Fi paper prototype tests that we did.
Mid-FIDELITY PROTOTYPE + USER FLOW
User Flow:
Wireflow:
